Sustainable development is development that meets the needs of the present and ensures the ability of future generations to meet their needs. Development must be aligned with resource management so that long-term prosperity has the same priority as the immediate needs of the present. The impact of development that is not environmentally sound results in environmental damage and a decrease in the carrying capacity of the environment. Development activities must be sustainable and refer to natural conditions with environmentally sound use.

Agricultural development is a strategic sector in the national economy because it plays a role in maintaining capital, providing food, industrial raw materials, feed and bioenergy, absorbing labor, sources of foreign exchange and income sources as well as environmental preservation through environmentally friendly farming practices. Agricultural development in Indonesia is directed towards sustainable agricultural development as part of the implementation of sustainable development.

Sustainable agricultural development (including rural development) is a strategically important issue that is of concern and discussion in all countries. Sustainable agricultural development has not only become a goal, but has also become a paradigm of agricultural development patterns which are translated in the form of an Environmentally Sustainable Development Triangle that is based on economic, ecological, and social sustainability. However, in practice, it is difficult to achieve these three goals in harmony. Therefore, nowadays we need a business that does not only look at profit, but also is socially and environmentally sustainable.

Considering this, Agribusiness Study Program together with two millennial entrepreneurs, namely Suyadi, S.P., M.P. (Owner Happy Tani) and Irfan Rahadian Sudiyana, S.P., M.Sc., M.Sc. (Owner Kiwari Farmers) tried to introduce the concept of sustainable business to students of PS S1 Agribusiness class 2019 to 2022. In this online event which took place on Tuesday, September 20, 2022, both of them explained the same thing, namely in doing business in the agricultural sector, business people must see whether the business has an impact on society and the environment or not. A new business approach is also needed by providing more experience to consumers so that they also know the production process. This is like what Kiwari Farmers did by giving visitors the opportunity to see the process of planting, picking, and producing coffee directly.